Corporate Communications
Evaluations
Individual scientific data
Key components
Offer
PR-evaluation: the prerequisite for successful public relations work
Modern Corporate Communications calls for responsibility in leadership.Only those who fulfill their responsibility in communicating will be able to secure the acceptance of their business and ultimately their economic basis in the long run. To reach this goal, concepts are necessary that are strategically implemented and that integrate and coordinate the communication activities of a business.
Effective Corporate Communications today is not possible without assessment and evaluation of public relations work. Assessment offers the modern communication manager extensive information about the real state of affairs and the possible development of communication relationships between his or her business and the various target groups. .
Individual scientific data validate communication decisions
Depending on the communication task or problem posed, scientific assessment - using the methods of empirical social research - offers exact data fitting individual needs. This data can then be used as the basis for developing communication concepts and for setting goals.Through result testing, communication plans are examined, corrected and fitted to requirements.
Diagram of result tested Corporate Communications

Key components of individual result testing for Corporate Communications
Success and failure in public relations are measurable and can be examined.Modern, strategically targeted and integrated concepts for Corporate Communications use the possibilities of scientific analysis.
Optimally, a multitude of key components form the scientific data information. But even singular components can be helpful in decision-making.

GESO – your competent partner in Corporate Communications and services
We offer our clients high-quality analysis and consultation in all areas of corporate communications.Based on your individual needs our key services are:
• Evaluation of PR-activities• Monitoring of the media
• Profiling of target groups
• Analysis of conflict and crisis communication
• Development of integrated communication concepts
• Media training
• Consulting and coaching
